Gelyka Dumaraos Growing up in the Philippines, a big part of my life was the reliable arrival of the latest Avon brochure. My mom, my sisters, and I would pore over the pages, and it was through this common scenario that I discovered what would become my go-to brand for intimates.
It wasn’t just about the products. It was the feeling of being supported and put-together that came with them. That feeling stayed with me through my teens and into adulthood.
Now as a married millennial, my life is a constant juggle. I’m juggling a career, managing a home, and carving out time for myself. My priorities have shifted significantly.
I’ve been on a mission for comfort, and believe me, I’ve tried it all. I’ve experimented with nipple pasties, bought push-up bras from online shops, and have a drawer full of sports bras. Yet, through it all, nothing gets it as this brand does. They’ve consistently delivered on a promise of comfort that others can’t match.
This brand’s commitment to women has been a constant. The idea that “women reach higher, dream bigger when they feel truly comfortable” is a truth I live by. When you’re not distracted by an ill-fitting bra, you’re free to focus on what matters.
For me, that means I can give my full attention to a big presentation at work or simply feel at ease while relaxing at home. The comfort from this brand comes from its quiet support system, which empowers me to live my life fully.
Their latest campaign for the Dream Curve Bras is particularly meaningful to me. As a teenager, Heart Evangelista was an absolute idol. I followed her style, her career, and her journey. Now, as an adult, I admire the woman she has become—a global fashion icon who uses her platform to advocate for authenticity and self-worth.
Seeing her as the face of this campaign feels so right. She promotes the idea of “Wear the Dream,” which resonates with the notion that true confidence comes from feeling good from the inside out.
Heart shares that for her, comfort isn’t just a “nice-to-have”—it’s an essential that allows her to “reach higher and dream bigger.” Her message is so relatable: it’s not just about how something looks, but how it allows you to move and live freely.
Seeing a woman I’ve admired for so long endorse a product for its comfort and the confidence it brings shows that the focus has truly shifted.
The new Dream Curve Bras, with their Dream Memory Foam technology, feel like they were made for women like me. The premium comfort, once a luxury, is now accessible without a hefty price tag. The fabric is soft and breathable, and the inclusive sizing shows a deep understanding of the diverse bodies of Filipinas. This design philosophy speaks volumes, saying, “We see you, we understand you, and we’ve got you covered.”
The intimate apparel landscape has been evolving, moving away from rigid ideals toward a celebration of comfort and self-worth. This brand has always been at the forefront of this movement. They’ve evolved with me, from being a source of confidence in my youth to an essential part of my self-care routine as an adult. They’ve been with me every step of the way, and in a market filled with fleeting trends, their dedication to quality and comfort is what makes them my forever go-to.
